The Business Behind Your Business
Mary Carmichael, founder of Carmichael Pro Studio, smiling outdoors
The Business Behind Your Business

Give your
brain a break.

I support solopreneurs and small businesses so they can clear up their mental clutter, worry less about digital presence and actually be present for their business and clients.

Why Now

Modern business asks too much
of just one person.

Running a business today means navigating constant change. Customer expectations shift, technology evolves, and every week there's a new expert promising "the one thing no one else is doing". It's exhausting trying to decide what actually matters.

First Impressions

People decide before they call.

Your website, reviews, and online presence often shape someone's decision before you ever have the chance to earn their trust. It seems like a marketing problem, but I see a communication problem.

Constant Change

The advice never stops.

Every week there's a new platform, app, or AI tool promising to make it easy. Most of them still assume you already have the design eye and technical comfort to get a good result out of them.

Clarity

You don't have to keep up.

Your job is to run your business. Mine is to bring the structure and creativity needed to communicate to the world who you are, what you do, and help you stand out.

Whether you started this business chasing a dream or because working for someone else stopped paying the bills, I built this studio to carry the part you didn't sign up for.

How We Work

What working together
actually feels like.

This isn't a one-time project. It's an ongoing relationship, and here's what that actually looks like once we start working together.

Search & Visibility

You stay visible.

Business keeps changing. I keep your online presence moving with it while you stay focused on serving clients.

Client Questions

Clients already know what to expect.

Your website answers the questions they would have asked anyway, so conversations begin with confidence instead of explanations.

Growth

Your business keeps up.

As your business changes, your brand, website, and marketing change with it. No massive rebuilds. No starting over.

Transformation

You're never wondering what comes next.

When opportunities come up, questions arise, or your business changes direction, you have someone who already understands your business and helps you make the transition.

Mary Carmichael working through a project with a client
Services

The business behind
your business.

You stay focused on serving your clients. I build, improve, and maintain the systems that help them find you, trust you, and choose you. From first impressions to daily operations, I build and manage the parts of your business that customers experience before they ever meet you.

Strengthen the Foundation

Business registration, DBA setup, and the foundational decisions that need to be locked in before anything else gets built on top of them. I help you get the structure right the first time.

Become Recognizable

Your name, logo, color palette, and positioning. Built so people trust you before they have ever spoken to you, because that first impression decides whether they reach out at all.

Truly Establish Yourself

A professional site that earns trust immediately, written to speak to the people you actually want to work with, and built to last without constant upkeep on your end.

Turn Interest Into Appointments

A booking and intake system that runs itself. Clients find you, schedule their appointment, and show up ready to work, with no manual back-and-forth required from you.

Continue the Climb

The work that keeps your business visible after the website goes live. I manage your online presence, content, and outreach so your pipeline stays full without pulling you away from your clients. This is the core of it: something built to grow with your business over the long term, not a one-time build.

Not sure which of these your business needs first? Let's figure it out together.

Let's Talk
About

Let's work with
what you already have.

Every business is different, but the challenge is often the same. When you're inside it every day, it's hard to see what's missing, what matters most, or where to focus next. That's where I do my best work.

My background spans hospitality, fitness, healthcare, data, and technology, and every one of those environments taught me something about how people think, make decisions, and build trust. No two businesses are built by the same person, so I don't believe in bringing the same formula to every client.

That perspective lets me step into industries I've never worked in before and quickly recognize the parts that matter most. I enjoy taking ideas that feel scattered or overwhelming, bringing structure to them, and turning them into something clear, approachable, and genuinely useful.

I believe most businesses already have more than enough to build something great. They don't always need more ideas. Sometimes they just need someone who can connect the pieces, bring clarity to the noise, and help them communicate what already makes them worth choosing.

Mary Carmichael

I've always seen the potential in things and in my experience, alignment is what gets us there. Not another "strategy."

Client work

Four businesses.
Built from scratch.

Each client came with expertise and drive and no infrastructure. Here's where they are now.

Want to be the next one on this list?

Let's Talk
Process & Investment

How this works,
and what it costs.

I handle the setup end to end, and I choose tools that actually fit your skillset (and budget). If anything ever trips you up, I'll walk you through it myself, over FaceTime or with a video I record and narrate just for you.

Most people spend thousands of dollars over time on tools that never quite work and subscriptions they forgot they're paying for, chasing whatever new piece of software goes viral that week. Working with me is a real investment too, but it buys something steadier: one person who actually knows your setup, not another app to learn and abandon.

Branding, website, and basic digital presence infrastructure, plus the hand-off materials to run it yourself. Prefer more of a long-term relationship instead? That's what the monthly plan is for.

Either way, you'll never get stuck with a ghost. You're still my client, and you'll always get a response if you have questions.

Want my favorite cheap tool for running your business backend? Leave your email and I'll send you the one-page guide.

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Open the Guide

Full Digital Infrastructure

Google + Meta Website Branding Basic Ops Setup

I build it. You keep it.

Ongoing Digital Management

GBP Management SEO + Analytics Content System Ops + Tech Support

Continued growth + support.

What people usually
want to know first.

You book a free 30-minute call, we talk through your business and what's getting in the way, and I'll tell you honestly whether and how I can help, with no pitch and no pressure attached to that conversation.

As little as a few days or up to a few weeks, depending on scope.

It depends on what your business needs, but most engagements include brand identity, a website, and the ongoing marketing management that keeps everything running after launch.

A one-time build is normally $2,400, though it's $1,200 right now, covering branding, your website, and the basic digital presence setup you need to launch. Monthly plans are also available if you want an ongoing relationship instead. We'll figure out the right fit on the call, and pricing stays accessible on purpose because cost should never be the reason your business doesn't get off the ground.

Most of my clients stay on for ongoing marketing management after launch, because the real value is in someone continuing to watch over your brand and website long after the first version goes live, though a one-time build is available if that's genuinely what you need.

You could try, and a lot of people do, especially with how many AI tools now promise to make it easy. But most of those tools still assume you already have the design eye and the technical comfort to get a good result out of them, and that's a real, learned skill, not a personal failing. I bring that skill, built from years of doing this work, so what you end up with actually looks and runs like a professional business online.

Tell me what you do.
Let's build what you need.

Book 30 minutes and tell me about your business. I'd love to hear your story, what's working, and where you're feeling stuck. We'll figure out together whether I'm the right fit to help. Just a conversation, no pressure.

Book a Call

Prefer to text? Send me a message.

Not ready to book?

Send me a quick message and I'll get back to you within a day.

Thanks! Looking forward to connecting.